In online marketing and advertising you need to communicate with customers effectively. Once your product is built or produced you have to let the world know. Its a matter of promoting your product to as many people as possible, specifically to those most likely to be interested in your product, and receiving a postivie response.

Alexis (LatinaBeatz) prepared for the large growing online advertising market. For years, LatinaBeatz has been connected to and growing her online network of clothing lines, fans, artists, and small business owners. All while maintaining a close watch on the music industry and online trends. She is now the online marketing and sales for raptalk.net (a worldwide Rap and Hip Hop music network). One of her various onine resources.

She is offering promotion and marketing services to small business' and artists. Her strong online presence offers her clients the same reach as a medium size magazine or newspaper. She is a connection to a unique and fast growing Latin and music market.

Artists and small business have seen the results from the LatinaBeatz promotions. Some of her clients see a surge in their website traffic during her promotions, and for others their sales phone calls increase. Artists can connect for collaborations, and with promoters for local shows.

LatinaBeatz is based in Los Angeles, California and has worked with artists and clients in New York, LA, and Europe and around the world.

When you are ready to expand your product or services in online advertising and marketing, make sure to email LatinaBeatz for questions and details on her marketing and promotion services.

Email her at LatinaBeatzPromo@gmail.com or Myspace.com/LatinaBeatz

We linked up with LatinaBeatz and she shared some of the best tips on online advertising and promotion.

LaUnion1910: You have been actively advertising and marketing online for about a year now. What prompted your decision to pursue an online business?

LatinaBeatz: A lot of people in the business have always told me I need to get payed for what I do. I've never done this for money. But love doesn't always pay the bills. I've been in the scene for a while involved in a lot of media projects so I just decided to put all my contacts, connects and network into a sucessfull and effective package for those who need the exposure.

LaUnion1910: You work with both music artists and small businesses. What are some of the advantages of artists and businesses using your services?

LatinaBeatz:I have a diverse network from music to clothing lines and other business's. A huge advantage I believe is my ability to get the word out to the masses in a unique way that people take notice and pay attention. I am always asked to host a Dvd, T'v Net radio show or segment. Photo shoots or Drops, Since I'm always doing public projects, the more people see who I am, the more they will look at what I do and who I've marketed or interviewed.

LaUnion1910: You have a close ear on the music scene in Los Angeles, what artists would you recommend to our users?

LatinaBeatz:That's a great question. I don't know if people are aware of how much raw talent comes from here. Of course I will always recommend The Psycho Realm. Their music is a rarity and it is Los Angeles if it wasn't for their music I literally would not be doing what I do. To go from a fhuge fan to working for them is surreal. There are so many emcees and groups that are slept on to many to name but if anyone is looken they can contact me directly LatinaBeatz@aol.com and I'll give you the whole run down!


LaUnion1910: What marketing advice would you give to someone who started their music career or small business?

LatinaBeatz:Hustle. You are your product, Sell yourself. If you can spend $100.00 at the bar you can spend double on your future. The net is a huge tool. Use Myspace to your advantage, Add and comment everyone affiliated with the music scene or your target demographic. Get on these video sharing sites like YouTube. Google websites, Ask for interviews,hit up the forums, make your presence known. Hit up emcees for collabs, Hit every show you know thats going on, get at the promoters, Don't expect to be payed right away. It's always effective to have your own little street team. Mandatory to have your epk, samples or business card with your contact info clearly legible, put together a Press kit. Get at everyone make your presence known. Even if you gotta stand outside on Hollywood Blvd with a Cd Player and ask peeps to take a listen. Same with business's target your market and expand everywhere, If your a clothing line hit up Emcees or people you know who gets attention and give them free gear to rock. Expect to give some stuff away for free. Invest in booths and tents, Set up your merchandise at local shows or community events. Takes money to make money. and of course get at me for my services!


LaUnion1910: What websites do you use to network? What were some of the first websites you visited, when you first started to use the internet?

LatinaBeatz: I've been on the net for 10 years, I remember the stone age lol. as far as the first I networked with have to say Dubcnn that's the first site I wrote for, from there I've written for various, from Brownpride.com to my home now Raptalk.net. It's dope to see so many different Hip Hop sites.

LaUnion1910: There seems to be very little investment into Latin owned business, even though its the largest growing market. Why do you think that is?

LatinaBeatz: I think there is a huge boom in latin/hispanic business's I think its a struggle to market it outside of the box, far beyond Univision and Telemundo.The problem is not enough people know about them, It would be dope to see a commerical about King Taco on an Asian Channel, The world is now a melting pot, Lets get creative and stop being so afraid and vice versa How many Latino's love Sushi? it goes beyond food to clothes and music. Cross market. My pet peeve is the lack of Latinos on Televison and movies

LaUnion1910: As Latinos in the U.S., we are influenced to various types of music. From norteño, alternative, to hip hop. Who are some of your favorite music artists?

LatinaBeatz: Being Mexican/Venezuelan I cannot live without my salsa, Merengue, Mariachi!!! Anyone who knows me knows I am the biggest Thalia fan. Selena and Alicia Villarreal are my all time favs. I actually listen to Spanish music more than anything. Control Machete is 1 of my favs. There is so many. Mana, Chente.. I admire Christina Aguilera to Joss Stone. I love my Rock Led Zeppelin to the Nirvana. To the Funk, Tina Marie to my back in the day K.R.L.A oldies. When it comes to Hip Hop... to many to name.

LaUnion1910: Both Amazon.com and iTunes have made significant efforts to tap into the Latin music market, yet there seems to be a shortage of Latin music to fill the demand. Why do you think the shortage in good Latin music?

LatinaBeatz: I feel the shortage comes from the same problem with the extinct of real hiphop from radio to T.V. Stereo types have a lot to do with it. If you don't fit what the popular image is then your in the cracks, Music that is mainstream especially the Latin market is not really what I assume we will buy. I know I rather bump some old Chente than some puppet saturating the market. Itunes is the wave of the future, it allows everyone to sell their music. I think it's one sided if people only pay attention to the mainstream latinos advertised on it.

LaUnion1910: Most of the large music labels are trying to figure out new business models for distributing and selling music online. Do you think these labels will fade out, and the independent artist will have better results?

LatinaBeatz: The internet is scary but a blessing. Scary for the music industry as a whole. Labels don't have the power anymore which is why they are almost gone. A blessing for the fact anyone and everyone can be on the same business level. You don't need a record label to be heard or seen, Itunes is a pioneer of what all record sales will be counted by. Record/Label deals are a joke I think people have a misconception of what it contains. its no longer you sign the deal and your handed a hundred thousand advancement and your superstar over night. Reality is You sign your life and you gotta push yourself before they even toss a penny your way. They mold you into something your not majority of the time. You have to sell your units on your own before they give you a lousy couple hundred to keep you motivated and still they take a percentage of that. Indie is the way to go, its really the only way. Distrubtion deals are a far better deal. Cdbaby isa good alternative.

LaUnion1910: Do you listen to any radio stations? Which ones?

LatinaBeatz: Hip Hop is not on the radio. I rarely listen to the radio. Unless it's Tom Leykis, Kluv (Spanish), Rock Radio Stations Old School Stations.

LaUnion1910: How do you balance work and play? What are some of your favorite things to do on your time off?

LatinaBeatz: I love going to shows, sometimes it's best of both worlds. I'm not a party girl, I love hanging out with my my friends, going to bars or hanging out shopping, real chill stuff. My life is never dull or boring there's always something popping up.

LaUnion1910: Do you plan to continue your career in advertising? What other career plans would you consider?

LatinaBeatz: I'm in the works of expanding big time. I would love to get more involved in volunteer work for human and animal rights, Music is a gift but there are serious issues in this word that exist and I plan to bring them to light. I am thinking of writting a couple books. I have my whole life ahead of me.

LaUnion1910: Thank you for taking the time to interview with us, and for sharing your services with our users. Any last comments?

LatinaBeatz: I want to thank you for this interview and congratulate you guys on your success.